Objective
Increase engagement and clarity across high-volume social content while maintaining strict brand recognition standards for a globally recognized entertainment platform.
Scope
• Certified Fresh graphic system
• Vertical TikTok “First Reviews” template
• Campaign-specific social graphics (film releases, bracket campaigns)
• Legacy template refresh for improved engagement
Approach
Designed thumb-stopping, mobile-first creative optimized for quick readability in scroll environments. Strengthened visual hierarchy to emphasize Tomatometer scores and key messaging while building modular templates for scalable social output.
Impact
Delivered refreshed social systems used across high-engagement posts reaching millions of followers.