Objective
Drive product launch revenue and subscription sign-ups through mobile-first, conversion-focused email campaigns.
Scope
• Seasonal product launch emails
• Limited-batch promotions
• Subscription (“Tea of the Month”) campaign assets
• Promotional CTA design
Approach
Structured emails using clear hierarchy and urgency cues to guide readers from hook to product highlight to call-to-action. Designed responsive, mobile-first layouts optimized for quick scroll behavior and high CTA visibility.
Impact
Supported limited-edition launches and subscription campaigns through high-clarity promotional messaging and consistent brand execution.