Objective
Improve product clarity and shelf visibility by refining layout structure and strengthening flavor differentiation across SKUs.
Scope
• Packaging layout redesign
• Typography system refinement
• Information hierarchy restructuring
• Cross-SKU visual consistency
Approach
Simplified information architecture to reduce cognitive load and improve scanability in both retail and e-commerce environments. Standardized layout systems to create a cohesive, scalable packaging framework.
Impact
Delivered a unified packaging system that enhances readability and strengthens brand recognition across product lines.