This packaging redesign focused on evolving Snarky Tea’s bold, playful identity into a more cohesive and modern visual system across flavors.
The project involved reworking layout structure, typography, and ingredient imagery to improve hierarchy, readability, and shelf presence while keeping the brand’s personality intact. Nutritional information, brewing instructions, and supporting details were reorganized into a clearer, more consistent format across the full product line.
The result is a packaging system that feels fresh, unified, and easier for customers to navigate while remaining unmistakably Snarky Tea.